In my beauty pocket: BeneFit's Roller Lash Mascara

Walking past Sephora at the Dubai Mall last weekend, I spotted a mega impressive BeneFit display for a new mascara. I have been a devoted user of BeneFit's "They're real!" Mascara for the past 3 years and so was very curious to try this new one out.

I had a chat with the sales lady, and this is what I found out about the product.


What it is?
A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook ‘n’ Roll™ brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes. 

What it does?
This is made to replace your eyelash curler! Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits. 

My Verdict?
After a week of trying it daily I have to say this is my new mascara obsession! This mascara, unlike other roller mascaras, really does it what it promises. It lengthens and thickens and provides a dramatic, long-lasting, natural looking curl.

The texture of the mascara is very lite. The brush sticks to its promise too, I really felt as if I have used the eye-lash curler. The lashes were rolled to the maximum as well as it has spread them apart which made my eyes look fuller. Another plus is that it does not smudge, and I wore it daily for a minimum of 10 hours everyday.

For a weekend party look, I added the additional mascara coat from "They're real!" and and it was impressive!

Price: 24.00 USD from Sephora